Ivory Moroccan Rugs

Ivory is the natural color of the Moroccan rug. The cream, bone and warm-white grounds you see across this collection come from undyed highland sheep wool — the fleece itself — which means ivory rugs carry the honest, soft, living texture that dye can never reproduce. It is also the most versatile color a rug can be, which is why ivory is overwhelmingly the best-selling palette in the catalog.

The ivory collection is led by Beni Ourain rugs, whose cream fields and brown lozenge motifs are the archetype of the neutral area rug. Alongside them sit Mrirt rugs on ivory grounds with bolder charcoal linework, and Azilal pieces where ivory carries scattered color. All are hand-knotted in the Atlas Mountains, one-of-one, in 8×10, 6×9 and 4×6 sizes.

An ivory rug behaves like a neutral in your interior: it brightens a room, reads warm rather than stark white, and pairs equally well with light oak, walnut, black steel or stone. It is forgiving of redecoration — the rug stays relevant as your furniture changes. Because these are natural wools, the ivory has gentle tonal variation across the field rather than a flat, painted color, which is precisely what makes a handmade rug feel expensive. If you are buying your first Moroccan rug, ivory is the safest and most rewarding place to start.